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Online qualitative research refers to focus groups, individual depth interviews (IDIs) and other forms of qualitative research conducted online rather than face to face or via telephone. ==Types of online qualitative research== In addition to online focus groups and IDIs, online qualitative research can include diaries, blogs, market research, online communities (MROCs) and ethnography. There are two main forms of online focus group, synchronous and asynchronous. Individual depth interviews (IDIs) - Traditionally ran face to face or by telephone, IDIs typically involve an interview between the researcher and the research participant lasting 30–60 minutes. Diaries and blogs - In this type of research, participants record information over a given time period, as specified by the researcher. Often, this method is used to ensure that participants undertake (and make a record of) certain tasks before taking part in focus groups. When Diaries are used, the information is not shared with other participants, while when using blogs, the information is shared both with participants and researchers. Market research communities - These typically involve participants taking part in various research activities over a period of time, rather than taking part in one research event, such as an online focus group. The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums. One could argue that communities are a form of quantitative or qualitative research, depending on the number of participants and the nature of the research tasks they undertake. Market research communities or MROC's have seen a significant development in the U.S and starting to reach the European market slowly but surely. A community can be seen as a place where "traditional" research and innovation tools are brought in one single platform and used to conduct deep research over a period of 3 weeks to 3 months for short communities and above 6 months for ongoing communities. Marker researcher usually adopt online communities through third parties technology suppliers. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「online qualitative research」の詳細全文を読む スポンサード リンク
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